OBJECTIFIED

           It’s interesting how the movie’s form is designed by its content.  It is quite ironic yet confusing.  Throughout the movie “Objectified” it shows many different designers all over the world and their perspectives on design.  When the designers are talking they are presenting to the viewers many common household items and giving the answers to many questions they might have.  Those questions might be:  what is it going to do? How much does it cost? How well is it going to perform? 

         

           The Designers all talk about what process they go through to make the products that they make.  They talk about what form it will be in, what materials it will be made out of, what will be the perfect design for that particular product and how will it be showcased.  In all reality that is exactly how this movie was designed. Designers had to come up with how they wanted to put this movie together. They needed to see what parts would go together, what would be the best environment to shoot the scenes in and how to use the equipment to make the movie.

         

           Design is ubiquitous, it is unavoidable because everything used in your daily life had to be designed by someone at one point.  In this movie people end up explaining design by using the principles of design. The film contains designers explaining how specific items are created and what work went into making each individual product. But at the same time, the form of the movie and the way it was filmed had to be designed by using the same process.  The director put a lot of thought into the design of the movie to represent the idea of design. Design is hard work, it does not just happen.