Can you imagine a world without color… The world would be boring and design would almost not matter. Color is what brings a design alive and what sets one design apart from others. As Albers stated, with color brings harmony it all depends on the color combination as well as the juxtaposition. Color is something that is pleasing to the eye. It engages the viewer and it is what helps the consumer differentiate one product from another. Color reveals the predominant colors so if every design within one group were all the same and colorless they would all look so similar, but since color is added into the equation you get a real design something that is unique.
Take these boxes of cereal for example:
They are so color full each design is filled with different shades of all colors. The color makes the design. If you were too see these particular boxes of cereal on a shelf in black and white like this…
It Is such a drastic change that when you take a first glace they almost don’t look like the same product. The depth of design almost goes completely away. Imagine a supermarket full of black and white items. Without the color it would make it extremely difficult to find the product you were looking for. The color of the cereal box helps you identify which one you want, the brightness within the colors makes the design pop. The human brain remembers the design by the color and the design put together. If a company were to take away all colors from the design and or logo from their product the product would be almost unidentifiable. Color can completely transform a single design; it will change the way consumer perceives a product.
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